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Mar. 10, 2022

Relia, Inc. announces the CX Grand Design that provides innovative ideas for contact centers and heightens corporate competitiveness through the creation of CX

Relia, Inc. (hereinafter, "we") (headquartered in Shibuya Ward, Tokyo under Takashi Amino, President and CEO) has newly formulated the CX Grand Design to enhance the CX of our business clients.

■ How the CX Grand Design is positioned
Our Mid-term Management Plan started this fiscal year has been devised under the vision statement: "Relia will be reborn as the "No. 1 Reliable Company" for each and every stakeholder." The creation of CX, the creation of EX, and strengthening the business foundation are important in materializing our vision. The CX Grand Design formulated by us conveys the ideal form of contact centers that we envision and ways of materializing this in enhancing the creation of CX.

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■ Summary of the CX Grand Design
We believe that CX is based on the provision of sophisticated hospitality through humans and digital technology. By combining human touches and digital technology, a more comfortable CX that matches their needs can be realized. The four essential elements for realizing this are: Taking preemptive measures that make it unnecessary for customers to research or make inquiry; automation and self-resolution tools for customers to quickly solve problems on their own; and human support that is helpful and easily reachable.

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Based on these four elements and utilizing our proprietary communication designs and methods, we work with our business clients throughout the process from understanding the current situation to embodying the solutions. Through this process, we ensure a customer support that not only handles inquiries, but also enhances the value of experiences that customers are seeking.


Please see below for details on the CX Grand Design

■CX Grand Design
https://www.success.relia-group.com/english/service/cx_grand_design

Due to technological evolution and social environmental transformation, there is an increasing expectation on the roles of contact centers that directly interact with customers. As a company that plays a role in social infrastructures that connect people and society, we will continue to support our business clients in creating CX and heightening their engagement with consumers.

About Relia, Inc.
Relia is a business process outsourcing(BPO) service company established in 1987. It has operation centers in 30 locations around Japan and its staff of over 30,000 on a Group basis engage in BPO services in the area of customer contact, including contact center and back office operations, to provide services to major companies in Japan. Relia is listed on the First Section of the Tokyo Stock Exchange (securities code: 4708).
https://www.relia-group.com/english/

Inquiries:
Iwamoto, Sakai
Corporate Communications Div.
03-5351-7200 (main)